MGHC's 2021 CSR 2021 initiatives, Part I
Corporate Social Responsibility 2021
In 2021, Metro Global Holdings Corporation affiliate MEDIAWORLD moved significantly on its strong conviction that the public needed to get vaccinated on a mass scale -- and quickly so -- for everyone's benefit.
In staunch support of the Government nationwide drive towards herd immunity. The Company got proactively involved in a "Get Vaccinated" ad campaign as soon as vaccines becamed widely available in the Philippines mid-year 2021.
These non-revenue ads were physically erected along billboard-ad-lucrative EDSA in lieu of otherwise revenue-generating giant billboards from Taft to North Avenue (see attached photos).
And the company did so entirely a t its own expense, even going out of its way to photo-shoot its own images and film similarly proprietary videos in order to assure hands-on poignancy -- thus creating a greater impact of th billboards ads.
And there was tangible feedback that the ads were indeed significantly impactful, as Monsignor Matt Claro Garcia himself of Magallanes Makati Parish (the main subject of a gigantic 40ft x 80ft billboard at the Taft location), intimated that he was subsequently deluged with positive reactions not only from his parishioners but from the general Filipino public too, which is fortuitously 80% Catholic.
This spawned a gigantic 40ft x 30ft billboard along EDSA MRT-3 Kamuning Station, which saluted the range of Frontliners (delivery guys being, aptly represented by the inclusion of a courier-motorcyclist) for their courage, commitment, and staying power in keeping the erstwhile vibrant NCT active to the greated possible extent.
Frontliners Lauded in a HUGE way!
It quickly became widespread knowledge that medical Frontliners in the country suffered debilitating physical and emotional stress during the height of the pandemic. The rate of hospital admissions reached almost out-of-control proportions as the toll became obvious on doctors, nurses, hospital personnel, and Emergency response workers.
And it likewise soon became evident that the notion of being a bonafide "Frontliner" was not limited to the medical profession. Anyone and everyone who worked to keep the economy going - as well as fed and supplied while staying at home during the resulting lockdowns -- and who were on dialy personal contact with the general public, gained due recognition for being Frontliners.
MGHC, via its affiliate MEDIAWORLD (wholly-owned subsidiary of MRTDEVCO), recognized this, as well as the need to laud ALL frontliners in a countereffect effort to their resulting stress. The company then, went out of its way -- and at its own expense -- to thank and salute Frontliners publicly and in a HUGE way...
There was positive feedback received and the company is confident it contributed in its own capacity ti alleviating certain level of feelings among Frontliners, After all, EDSA has always been a major conduit to transporting people throught a major section of the NCR, even and especially during periods of partial lockdowns.
Frontliners who drove through through or past the company's Kamuning billboard knew they were being publicly recognized in a HUGE way.
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